Basic-Fit

Company Description

Basic-Fit is Europe's largest and fastest-growing fitness chain, operating over 1,600 gym clubs with more than 4.4 million members across the Netherlands, Belgium, Luxembourg, France, Germany, and Spain. The company has made fitness accessible to millions by offering low-cost memberships starting around €20-25 per month for unlimited access to well-equipped gyms. The business model is straightforward: high-volume, low-cost. Rather than offering personal trainers or luxury amenities, Basic-Fit provides clean, modern facilities with quality equipment at affordable prices. Members can access any club in the network, use a mobile app for virtual workouts, and often take advantage of 24/7 opening hours. This no-frills approach appeals to budget-conscious fitness enthusiasts who want flexibility without expensive contracts. Founded in the Netherlands in 1984, Basic-Fit has grown explosively in the past decade. The company went public in 2016 and has since more than tripled its club count. France is now its largest market with over 850 clubs, and the company achieved market leadership in Spain through acquisitions. Basic-Fit adds approximately 100 new clubs annually and aims to eventually operate 3,000-3,500 clubs across its existing markets. Headquartered in Hoofddorp, near Amsterdam, with approximately 9,000 employees, Basic-Fit generated €1.2 billion in revenue in 2024, a 16% increase from the prior year. Under CEO Rene Moos, the company is transitioning many locations to 24/7 operations and expects to achieve positive free cash flow in 2025. The company's scale and efficiency have made it a dominant force reshaping European fitness culture.