B&S Group SA

Company Description

B&S Group is a global wholesale distributor of consumer goods, connecting major brands with retailers and specialty channels worldwide. The company supplies beauty products, liquors, food and beverages, health products, and consumer electronics to duty-free shops, cruise ships, online retailers, value stores, and underserved markets across more than 100 countries. The company operates through six segments: Liquors (spirits and wine distribution), Beauty (fragrances, cosmetics, skincare), Personal Care (health and hygiene products), Food (confectionery, snacks, beverages), Health (vitamins, supplements, wellness), and Travel Retail (operating stores at airports and travel hubs). B&S serves as a single-source supplier, handling logistics, warehousing, and distribution for brands seeking access to complex or fragmented markets. Founded in 2007 and headquartered in Betzdorf, Luxembourg, B&S grew rapidly through acquisitions and organic expansion, going public on Euronext Amsterdam in 2018. The company has evolved from a pure wholesale distributor into an integrated logistics and retail partner, operating its own travel retail stores while continuing to supply third-party retailers. With approximately 2,000 employees and annual revenues approaching €2.7 billion, B&S is led by CEO Peter van Mierlo. The company focuses on premium consumer goods, leveraging its global distribution network and deep relationships with both brand owners and retail partners. B&S continues to expand its presence in travel retail and e-commerce fulfillment as consumer shopping patterns evolve.