ASR Nederland

Company Description

ASR Nederland is the second-largest insurance company in the Netherlands, providing a comprehensive range of insurance products including car insurance, home insurance, health coverage, disability protection, and pension plans. The company serves everyone from individual consumers to large pension funds, distributing products through insurance advisors and brokers. The company operates under several well-known Dutch brands including a.s.r., Aegon (following their 2023 merger with Aegon Netherlands), Loyalis (pension services), and Ditzo (direct insurance). This multi-brand strategy allows ASR to serve different customer segments—from budget-conscious consumers seeking simple online policies to businesses needing complex employee benefit packages. ASR's history stretches back to 1720, making it one of the oldest financial institutions in the Netherlands. However, its modern form dates to 2008, when the insurance operations were split from Fortis during that bank's government rescue. The Dutch government revived the historic 'ASR' name (originally Amersfoortsche Stad Rotterdam) and later sold its stake through a 2016 IPO. The company's most significant recent transformation came through the combination with Aegon Netherlands, which is now being fully integrated. Headquartered in Utrecht with approximately 8,100 employees, ASR generated €12.4 billion in revenue and manages substantial real estate investments for institutional investors. The company has published a dedicated climate transition plan and continues to grow through strategic acquisitions, including purchasing the portfolio of Onderlinge van 1719, the oldest Dutch funeral insurance company, in 2025.